Organizational Identity and Work Dress
Observing Sales Personnel in an Insurance Company
In Organizational Identity and Work Dress, the author brings together an interesting reading to illustrate the complexity of work dress and its connection to organizational culture. This interdisciplinary study analyses commitment in the organization and its effect on organizational memberships, clothing behaviour and image use. The present study provides a new framework for work dress in the organizational context using Social Identity Theory (SIT). Moreover this book offers new insights to customer service, sales and marketing. The empirical study conducted in three parts and it concentrated on sales personnel in a Finnish insurance company. Results showed that work dress signifies commitment and it is a form of communication. Clothing was also used as tools of sales and self-management. This book is essential reading for all interested in SIT, organizational symbolism and psychological group phenomena.